How to Visually Plan Your Instagram Feed

If you’re looking to convert your viewers into followers, putting time aside to plan your Instagram feed in advance is a worthwhile investment!

Some of the best brands on Instagram have gorgeous, curated aesthetics that show off their unique style — and that isn’t by accident.

Having a cohesive Instagram aesthetic is one of the best ways to grow a large and loyal following while showing off your brand’s unique style and tone.

How To Visually Plan Your Instagram Feed

Planning out your content in advance is really what’s going to make or break your Instagram aesthetic.

Your Instagram feed is one of the first things a visitor sees when they land on your profile. If you want to stop them in their tracks, you need to think about more than just your individual Instagram posts — you need to consider how each post looks in the grid as well.

By taking the time to plan your Instagram feed in advance, you can create cohesive, on-brand content that aligns with your business as a whole and keeps your followers coming back for more!  

Here are a few tips to help you visually plan your Instagram feed and create your own, cohesive aesthetic:  

1. Choose the Aesthetic of Your Instagram Profile

The first thing you’ll want to do is decide on the Instagram aesthetic of your profile, and a great way to do this is just by looking at other accounts for inspiration.

What do some of your favorite feeds look like? Are they bright and airy? Dark and moody? Do they follow some sort of pattern?

Taking the time to think about these things while you’re browsing your favorite profiles will help you decide what “aesthetic” will best represent you and your brand.

You also want to consider what types of photos you’ll be posting. For example, you might prefer a dark and moody feed, but if you live somewhere like Miami, that may be a hard look for you to achieve. It’s important to think about where you’ll be shooting your content as this can impact the look of your feed.

If you’re a business, an easy way to create an Instagram aesthetic is by pulling in elements from your brand.

Another way to help you determine what look you’d like to create on your feed is by creating a mood board.

There are a ton of different programs and apps, like Pinterest, that you can use to create a mood board. Creating a mood board is a really great way to help you get your creativity flowing and guide you in deciding what you want your feed to look like.

2.Use Similar Filters to Keep Your Instagram Feed Consistent

One of the easiest ways to create a cohesive Instagram aesthetic is during the photo and video editing process. Choosing the same filter, set of filters, or editing “rules”, will help you keep your photos looking consistent. 

And while there are tons of different apps out there for touching up and editing your photos, two of our favorite for easy, on-the-go edits is Adobe Lightroom especially because you can use ready-madeLightroom presets!

Lightroom presets are one-click photo editing tools that can dramatically speed up your workflow and give your Instagram photos a professional look.

While mastering Adobe Lightroom on desktop takes time and practice, using Lightroom presets on the mobile app is a quick and easy way to take your Instagram photos to the next level.

Since many presets are offered in “packs” or collections, you can choose from a selection of filters for each of your photos while still maintaining a cohesive look on your Instagram feed.

Another great way to give your photos a more cohesive look is by making adjustments to the temperature, brightness, or contrast to keep things consistent.

Tip:Try to find a “set” of filters or presets that all have the same look or feel to help you maintain that consistent aesthetic, no matter what type of content you’re posting.

Still not sure what your feed should look like? Don't worry, take a look at our collections here and get inspiration.

Happy Editing!

With Love,


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